Trojans for gaming platforms.

Trojans for gaming platforms are taking off - Sony PlayStation Portables last week, Nintendo DS - today. That takes care of two major handheld entertainment systems. MS Xbox next week?
So far the only result is broken consoles. And only for people who chose to download suspicious files or pirated games. However, any time virus writers break open a new platform, the community should take notice...
Anyway, now that our computer games have been violated, what will be next?